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Friday, June 26, 2020

Berlin, Berlin ! At least once !

By A.Vennemann
In 1927, the Berlin authorities created a board which was to be responsible for the city's advertising campaigns. Its first slogan was presented graphically: "Jeder einmal in Berlin", where the six letters of "Berlin" build the pillar of a stylized Brandenburg Gate.

The meaning of the slogan is "Everyone should be at least once in Berlin". In proper German the complete phrase would be "Jeder sollte einmal in Berlin sein".

Below is the complete version of the collage above. It is by Albert Vennemann. In it we recognize the famous light traffic tower from Potsdamer Platz, the Brandenburg Gate, the Rotes Rathaus, the radio tower, the frantic traffic including a bus with an advertisement for the Scala, a very successful variety hall. 



The poster above advertises also a song: "Jeder einmal in Berlin", music by Hugo Hirsch, lyrics by Alfred Müller-Förster, with Efim Schachmeister's orchester and the voice of Fritz Berger.



https://www.youtube.com/watch?v=5jLifhgC6Xs
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Another collage by Albert Vennemann: Potsdamer Platz






By Albert Vennemann

By Albert Vennemann


The bear, symbol of the city, invites the tourists to buy some Juno cigarettes as a lasting souvenir of the capital city.










https://www.amazon.com/Berlin-Expo-Jorge-Sexer/dp/1717880525/ref=tmm_pap_title_0?_encoding=UTF8&qid=1539983013&sr=8-1




    





2 comments:

  1. ParisApril 8, 2021 at 4:26 PM

    This slogan becomes a sort of motto for Gereon and Helga who finally moves to Berlin with Moritz.

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  2. ParisApril 8, 2021 at 4:36 PM

    There is another song describing what a special place Berlin has been and still is: "Du bist verrückt, mein Kind, du musst nach Berlin / wo die Verrückten sind, da gehörst du hin." (You are freaky, dear, you have to go to Berlin / you belong to where the freaks are).

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